The number of people seeking to make use of the various energy drinks has been on the rise in the recent past. It is towards feeding this demand that numerous energy drink varieties have come up. One of the best ways to know what is in demand and what is not in demand today is by having a look at Internet search statistics. And a peek at those statistics immediately reveals that the energy-drinks are amongst the most widely sought after products online, with searches around them running into tens of millions every month.
The people who make use of the energy-drinks do so in search of a number of things. Some do so in search of the basic (physical or psychological) energizing effect associated with the drinks. Other do so in search of the weight loss promise, with which many of these drinks nowadays come. Other do so in search of skin rejuvenation, immunity boosting and other ‘value added’ benefits associated with the drinks, especially those that are based on natural herbal extracts. Still, others (and this is a very fast growing group), make use of the energy drinks in search of mental-performance enhancement which has been linked to the drinks.
In today’s world, when most work is done mentally rather than physically, it is understandable that people would very enthusiastically embrace anything that promises to help them improve their mental performance.
Now what we are interested in here, is establishing just how the energy-drinks work, in bringing about the mental-performance improvement.
As it turns out, there are at least a couple of easily identifiable mechanisms through which the drinks can help in mental-performance improvement.
The first one is where the simple energizing effect of the drinks leads to improved mental performance. After all, don’t we all know that our mental performance tends to be at its best when our physical energy levels are optimal? And don’t we all agree that our mental performance tends to be hindered when our physiological energy levels are low? From such a background, it wouldn’t be rocket science to see the relationship between the enhanced energy levels brought about the energy-drinks and mental-performance improvement.
The second mechanism through which the energy-drinks can help in mental performance improvement is that of relieving their users of psychological stress. It is a well known fact that the use of these drinks has a relaxing effect on the body and the mind. We also know that psychological stress is one of greatest hindrances to optimal mental performance. So inasmuch as the energy drinks can relieve the psychological stress, they would go a long way towards improving mental-performance.
What is worth keeping in mind all along, though, is the fact that the mental-performance improvement brought about these energy drinks is something that has been scientifically established in controlled studies. It is not a matter of hearsay.